Google AdWords, iPod batteries, Google+ Pages and more!

At Complete Technologies, we’ve once again braved the information-overload of the internet to find current trends, important alerts or general hints and tips from other sources. Here’s the best technology information of the month, relevant to small businesses.

Enjoy the articles in bite-sized pieces and click on the Read More links to see the full stories.

Note: Although we take reasonable care in selecting the websites to be linked, these external sites are not under the control of Computer Troubleshooters. As such, we do not endorse, approve, represent, or certify those external sites, nor do we guarantee the accuracy, completeness or quality of the information contained on them.


 

My Grand Experiment: Turning off AdWords

Paul Downs tries an experiment to see what really would happen if he turned off his Google AdWords campaigns.

Monday, October 24, 9:36 a.m.: As I explained in my last post, I recently found myself with a surprising new problem: all the work we can handle. Because our backlog of orders is as high as I want it to be, I decided to take the opportunity to run an experiment: What would happen if I stopped running Google AdWords?

I have been spending $500 per day on sponsored search, and I believe the results have been well worth the money: $1.8 million in sales as of this morning. But I also believe this is a rare opportunity to see whether AdWords is doing the heavy lifting in our marketing or whether our search engine optimization efforts are yielding results as well.

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Apple to replace iPod Nano (1st generation) due to battery fault

Apple has determined that, in very rare cases, the battery in the iPod nano (1st generation) may overheat and pose a safety risk.

Affected iPod nanos were sold between September 2005 and December 2006.

This issue has been traced to a single battery supplier that produced batteries with a manufacturing defect. While the possibility of an incident is rare, the likelihood increases as the battery ages.

Apple recommends that you stop using your iPod nano (1st gen) and follow the process noted below to order a replacement unit, free of charge.

Note: This battery issue is specific to the iPod nano (1st gen) and does not affect any other iPod.

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Small Business Owners suffer from a false sense of Cyber Security

Survey Reveals That More Than 8 in 10 U.S. Small Businesses Believe Their Firms Safe From Cyber Threats Yet Almost 80% Have No Formal Security Policies In Place

The majority of small business owners believe Internet security is critical to their success and that their companies are safe from ever increasing cyber security threats even as many fail to take fundamental precautions, according to a new survey of U.S. small businesses sponsored by Symantec and the National Cyber Security Alliance and conducted by Zogby International.

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Should your business create a Google+ Page?

Google has now released its ‘Pages’ functionality for business and other organisations on its social networking site, Google+.

The site was previously restricted to individuals with real names, with Google stating that the Pages required additional testing before they were happy to launch it.

Many people in the tech industry jumped on board to get an early look at Google +, but the shine seems to have worn off a little. When the majority of your friends, family & colleagues are still on Facebook, and Twitter as your go-to-source for breaking news (and running commentary on currently airing TV shows), it’s hard to justify adding another social media presence into your day … something else to check, somewhere else to post. But maybe the introduction of Pages will change that?

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